PrestaShop comes complete with over 310 features that have been
carefully developed to assist business owners in increasing sales
with virtually little effort. All features are integrated in the software
and are 100% free.
PrestaShop allows you to create custom paths to be added to the URL to get targeted visitors directly to your product pages. You can place keywords or product descriptions in the URL easily through the back office. When a user searched a specific product name or description, chances are your site remains at the top of the search engine thus increasing traffic.
With PrestaShop you can install a Google Site Map through your back office. A Google Site Map will help Google to crawl your site on a daily basis. Google stores the information crawled and then submits the data to the search engine for improved rankings through organic searches.
Meta Descriptions and Meta Keywords are used to optimize a site for increase visibility and rankings on major search engines. Place keywords and product descriptions in the dedicated fields of the PrestaShop back office and your store will climb the search engines in no time.
Get referenced faster! PrestaShop allows you to generate your sitemap automatically according to your store’s content. Then the sitemap is submitted instantly to Google and other search engines to get all your products, categories, and pages referenced in the organic searches.
Duplicate content keeps you from increasing search engine rankings and can even get you penalized by Google. PrestaShop helps you reduce the chances of duplicate content by creating a dedicated URL for each product page. If you have 100 products, you will have 100 different URLs.