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About us



We believe that a well-designed website or interface is a thing of beauty — but unlike some agencies we’re equally focused on the aesthetic and technical aspects.

For us it’s all about clear, usable design and using the most up-to-date web technologies to create great user experiences.

We have worked hard to achieve our reputation, and whether we’re working for small start-ups or large blue-chip corporations we apply the same levels of thought, care and attention to detail.


It all starts when we get that first call or email from you. We are very friendly and approachable, and no question or idea is dismissed out-of-hand.

If you have a good idea of what you want to achieve and a budget in mind, feel free to get in touch. We think we’re pretty flexible as we’ve worked with small businesses all the way up to blue-chip corporate businesses

2.Initial proposal & guideline prices

We’ve been doing this for a while so chances are we’ve previously built a website similar to what you’re after and we’ll be able to use that as a guide in order to put together an initial proposal and rough estimate.

It’s not just about prices though: we like to meet up at this stage so you can get a feel for our company. It’s important that we’re the right fit for each other. We think we’re pretty flexible as we’ve worked with one-man-bands and small businesses, all the way up to blue-chip corporate businesses.

3.Project specification

At this stage we’ll identify the results you are looking to achieve and discuss how your website / web application will deliver them.

Where possible we’ll collect any content and collateral for your website so that we can draw up a site structure. It depends on the project but often, rather than spend a lot of time and effort writing long-winded specification documents, we tend to produce a ‘wireframe’ prototype to identify the key features and how they will fit together.

4.Design phase

We will produce provisional designs to convey the general look and feel for your website. Often there are a number of rounds of feedback and tweaks before the design is signed-off.

Typically we do not design every page of the website as this would prove time consuming and costly. We will use the provisional designs as a style guide that can be applied consistently throughout the site, and will adapt the page layouts to fit their content.

5.Development phase

We like to work with open source server-side technologies including Ruby on Rails, PHP, MySQL and others.

We build web applications using Ruby on Rails because it allows us to deliver projects on shorter deadlines without compromising the quality of our work.

6.Testing, feedback & amends

Once we have an initial implementation to show you we will make it available for you to test online before it is visible to the public. We’ll ask for your feedback at regular intervals so that we can make any changes and amends before too much time and effort has been invested.

7.Go live!

The website (or application) is finished and ready to be launched — All that remains is to hit the button!

8.Review, analyse & improve

All websites have a ‘bedding in’ period shortly after they are launched and during this time we will monitor your website, fix any bugs and make the inevitable tweaks and changes you require once you start using it in earnest. This is also the time to further review your site’s performance on search engine results pages.